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The Marketing Cloud Personalization Accredited Professional Certification Exam is a multiple-choice exam that tests your knowledge and understanding of personalization concepts, as well as your ability to apply them within the Salesforce Marketing Cloud platform. Marketing-Cloud-Personalization exam consists of 60 multiple-choice questions and has a time limit of 90 minutes. To pass the exam, you must achieve a score of at least 63%.

Salesforce Marketing Cloud Personalization Accredited Professional Certification Exam is designed for individuals who want to validate their skills and knowledge required to build personalized customer experiences using Salesforce Marketing Cloud. Marketing Cloud Personalization Accredited Professional Exam certification exam assesses a candidate's ability to implement and manage personalization strategies, including email personalization, content personalization, and web personalization. Marketing-Cloud-Personalization Exam also covers topics such as data management, segmentation, journey builder, and marketing automation.

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By passing the Salesforce Marketing-Cloud-Personalization Exam, professionals can demonstrate their ability to leverage the power of the Salesforce Marketing Cloud to drive business growth and improve customer satisfaction. Marketing Cloud Personalization Accredited Professional Exam certification is highly valued in the industry and is a great way for individuals to showcase their skills and expertise in this rapidly evolving field.

Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q14-Q19):

NEW QUESTION # 14
The Sitemap is implemented to manage which channel solution?

A. Server-side
B. Web
C. Mobile
D. Email

Answer: B

NEW QUESTION # 15
Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

A. Manual Segment ETL
B. Transaction ETL
C. Product ETL
D. External Email Campaign Events ETL

Answer: D

Explanation:
TheExternal Email Campaign Events ETLis used to bring campaign tracking data from Marketing Cloud Messaging & Journeys or Pardot into Interaction Studio. This integration allows tracking and optimization of email engagement.
Reference: Salesforce Marketing Cloud and Pardot ETL Integration Guide.

NEW QUESTION # 16
In which two locations in the page Type definition can a developer pass in attributes?

A. onActionEvent
B. is Match
C. listeners
D. cashDom

Answer: A,B

Explanation:
InSalesforce Marketing Cloud Personalization(formerly Interaction Studio), you can definepage types within theWeb SDKconfiguration (evergage.init(...)). Apage typehelps the system determine how to classify a given page and what data to capture. Developers often addcustom attributeswithin these page type definitions to enrich the captured context.
Below are the two primary methods (from the listed options) where a developer can pass in or define attributes:
1. isMatch (Option A)
* What It Is
* isMatch is a function used to determine if a particularpage typedefinition applies to the current page (based on URL, DOM elements, or other logic). It returns a boolean (true or false) to indicate whether the page matches this definition.
* Passing Attributes
* Inside the isMatch function, developers canaddormodifyattributes to enrich thecontext object. For example:
isMatch: function(context) {
// Check if page matches (e.g., URL pattern)
if (window.location.pathname.includes("/product/")) {
// Add custom attributes
context.addAttributes({
productCategory: "Shoes",
productType: "Sneakers"
});
return true;
}
return false;
}
* This ensures that whenever this page type's isMatch condition is true, certain attributes are set on the context.
* Salesforce Reference
* Salesforce Help:Web SDK Configuration GuideExplains how to set up page types, including using isMatch to define when a page type applies and how to add custom attributes.
2. onActionEvent (Option B)
* What It Is
* onActionEvent is a function within a page type definition thatfireswhenever anaction event (e.g., click event, impression event) is triggered. You can use this to capture more specific or dynamic data each time an action is recorded.
* Passing Attributes
* Within onActionEvent, you can also manipulate the event or context to setadditional attributes. For example:
onActionEvent: function(context, event) {
// For instance, if the user clicks a particular element:
if (event.action.name === "click") {
// Add or override attributes for this event
event.attributes = {
event.attributes,
clickedElementID: event.target.id
};
}
}
* This approach is particularly useful for capturing data specific touser interactions(clicks, hovers, form submissions, etc.).
* Salesforce Reference
* Salesforce Help:Handling Action Events in the Web SDKDescribes how onActionEvent can be used to modify event data, including adding custom attributes.

NEW QUESTION # 17
What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?

A. Campaigns
B. Segments
C. Recipes
D. Templates

Answer: A,B

NEW QUESTION # 18
What are the two competitive advantages of interaction studio? [check]

A. Integrated content management system
B. True Real-Time Decisioning
C. Monitors active time spent and true engagement
D. Managers Consent

Answer: B,C

NEW QUESTION # 19
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